An interesting concept that helps understand productivity barriers is Manson’s Law of Avoidance: It states that the more a task threatens our self-perception, the more we tend to avoid it. In other words, things that question our self-image are often delayed or completely avoided.
For example: If writing an important project threatens our image as a creative, competent person, we might keep postponing it. Similarly, we might avoid difficult conversations because they challenge our perception as a kind, understanding individual.
This law applies both to negative and positive changes. Success can also threaten our self-image—for example, a career promotion might trigger doubts about our identity. Therefore, fears of change are often deeply rooted in our need for security in self-perception.
Understanding why we procrastinate on certain tasks is an important insight to actively address it. By becoming aware of our beliefs, we can develop neutral perspectives and gradually overcome the blocks that hinder us from achieving our goals.